eCommerce is booming! Walmart is launching its own marketplace, Google is rolling out a new shopping section and is in the talks to launch a new shopping app, Tiktok is planning to unveil its own shopping features and the list goes on. With so much happening in the world of eCommerce it’s hard to stay in the loop.
That’s where we come in – to provide you with a curated snapshot of the most noteworthy happenings, insights, and developments in the eCommerce realm.
Let’s take a look at the latest developments that are reshaping the eCommerce landscape.
Platform Updates
1. Embracing Generative AI- Adobe Launches New AR Viewer.
Adobe’s new AR Viewer extension is aimed to empower merchants to create AR-based experiences for their products. With this new extension, customers can now immersively interact an AR Viewer extension and view products of their choice before making a purchase.
Here are some of its cool features-
- User-friendly 3D model upload interface.
- Automatic QR code creation after model upload.
- Enables smooth integration of QR codes into web pages.
- Immersive mobile product viewing experience for users.
- Embedded merchant tools in Adobe Commerce admin.
- Compatible with Adobe Commerce Cloud and On-prem (2.4.x+).
The AR Viewer extension is now available on the Adobe Commerce Marketplace.
2. Adobe Commerce Rolls Out August Features and Security Updates
Here are the key updates Adobe Commerce introduced in August 2023:
- Security Boost: Adobe Commerce 2.4.5-p3, comes with 13 important security fixes to protect your store from unauthorized access.
- More GraphQL: Adobe Commerce 2.4.3 offers expanded GraphQL capabilities, allowing developers to utilize Adobe Commerce’s features for custom integrations and apps.
- PWA Studio 11: Adobe Commerce 2.4.3 also brings PWA Studio 11, a toolset for creating Progressive Web Apps (PWAs). PWAs enhance the mobile shopping experience and enable offline functionality.
- PayPal Pay Later: In the same release (2.4.3), Adobe Commerce includes PayPal Pay Later, enabling customers to pay for their purchases gradually, offering flexibility and potentially boosting sales.
- Upgrade Compatibility Tool: Adobe Commerce 2.4.3 enhances its upgrade compatibility tool, which helps you identify and address compatibility issues before upgrading your store, reducing potential problems.
3. Adobe Commerce 3.6 Released with New Features and Fixes
Adobe Commerce 3.6 has been optimized for performance and scalability. This means that merchants can now expect to see faster loading times and improved responsiveness for their websites.
In addition, several new features for merchants have been included in this version:
- Merchants benefit from faster loading times and better website responsiveness.
- New merchant features: product builder, shipping calculator, and integration-friendly API.
Adobe Commerce 3.6 includes a number of new features for developers too
- Developers get a new theme engine for theme customization.
- Includes extensible API.
- Improved developer documentation.
4. Adobe Commerce Unveils its 2024 Release Calendar.
Adobe Commerce has unveiled its release calendar for 2024, offering a glimpse of what’s in store for 2024:
- One full core patch to be released in April 2024-Adobe Commerce 2.4.7. This update will primarily address security enhancements, performance boosts, expanded GraphQL coverage, and the resolution of high-severity bugs.
- Five security-only patch releases throughout the year, covering all currently supported versions of Adobe Commerce. This will help to keep businesses secure and compliant
- Removal of the two-week pre-release period granting customers earlier access to the latest platform version through beta releases up to six months in advance.
- Focus on innovation driven by API-first extensibility. Allows integrating, customizing, and deploying cutting-edge features within the Adobe Commerce platform.
To know more ,click here
5. Updates in SaaS Catalog Data Ingestion
SaaS catalog data ingestion is a valuable tool for eCommerce businesses. It can help to improve customer experience, reduce manual errors, increase efficiency, and improve data quality.
- Customers can now link their systems (e.g., PIM, ERP) to send catalog data and images directly to Adobe Commerce Catalog Service.
- This enhancement significantly saves time by circumventing the Adobe Commerce PHP catalog.
- Almost all data, except essential order tracking information (e.g., SKU), can be directly sent to Catalog Service.
- Catalog Service handles data retrieval and display on the website catalog and product pages.
Note: This feature is currently in beta, with limited access.
6. Latest Updates in Payment Services for Adobe Commerce and Magento Open Source
Payment Services for Adobe Commerce and Magento Open Source simplify payment collection for merchants.
- Configuration and customization are primarily done through the Admin interface, reducing the need for complex development.
- Payment Services is now included in the latest beta versions, eliminating the need for separate extension installation.
- Merchants can easily install and configure payment options directly from the admin interface.
- Improved transaction transparency provides merchants with key insights into declined orders and the chance to recover revenue.
This transparency feature is gradually being rolled out to all Payment Services users.
Industry Updates
1. Amazon is rolling out a new 3D shopping experience.
Amazon has partnered with Hexa to offer merchants a powerful set of tools that can turn their product pages into a captivating 3D experience. This includes features like 3D images, immersive 360-degree views, virtual try-on options, and augmented reality elements.
The exciting news is that merchants don’t need a complex 3D background to take advantage of these features. All that’s required is providing their Amazon Standard Identification Number (ASIN), and they can witness their regular product photos magically transforming sleek 3D models perfectly suited for augmented reality applications.
Check out to know more
2. Mirakl to sign a €100 million revolving credit facility to support expansion and fund upcoming acquisitions.
“This latest debt financing is an additional milestone demonstrating Mirakl’s financial strength and greater financial maturity. Through the RCF, we will be able to carry out M&A transactions that will further strengthen Mirakl’s technological progress and the success of our customers’ marketplaces.”
– Adrien Nussenbaum, co-Founder and co-CEO of Mirakl.
- Mirakl’s €100 million revolving credit facility will accelerate the growth of marketplace platforms.
- It will empower businesses to invest in their marketplace platforms, attracting more sellers and buyers.
- The facility embraces business acquisitions, expanding product offerings, and market reach.
- It supports innovation in the eCommerce industry by funding research and development.
Check out the link, if you want to know more
UPCOMING EVENTS
1. eCommerce Marketing Show
The eCommerce Marketing Show Brighton SEO is a one-day conference dedicated to online marketing in the eCommerce industry. The event will feature talks from several industry experts who will shed light on a wide range of topics related to eCommerce marketing, including SEO for eCommerce, paid search, content, and email marketing, social media marketing strategies, customer experience, and so on.
Date: September 20, 2023
Location: Brighton Centre in Brighton, UK
Register here : https://brightonseo.com/fringe/ecommerce-marketing-show-09-2023
2.eTail Connect West
eTail Connect West is an invitation-only gathering that hosts the top marketing and eCommerce executives from the largest US retailers and brands. The conference features several keynote speakers and panel discussions on topics such as the future of retail, omnichannel commerce, personalization and AI, customer experience, marketing and advertising, etc.
Date: September 12-13, 2023
Location: JW Marriott LA Live in Los Angeles, California
Visit Link: https://etailconnectwest.wbresearch.com/
3. Paris Retail week
Paris Retail Week is a prominent event within the retail sector that covers all aspects of the commerce value chain. The 9th edition of the Paris Retail week is an omnichannel eCommerce event and the topics that will be discussed at the event include omnichannel commerce, AI and personalization, customer experience, marketing, payments, supply chain and logistics, etc.
Date: September 19 to 21, 2023
Location: Paris Expo Porte de Versailles in France
Register here :https://en.parisretailweek.com/
4. Chicago eCommerce Summit
The Chicago eCommerce Summit is a one-day event for local eCommerce experts, retailers, brands and merchants to discuss and get insights into the latest trends in eCommerce.The summit will feature various sessions on a variety of topics related to eCommerce, including eCommerce strategy, marketing and advertising, customer experience, payment, etc.
Date: September 26, 2023
Location: Radisson Blu Aqua Hotel in Chicago, Illinois
Register here: https://retailsummits.com/events/chicago-ecommerce-summit/
5. eCommerce Expo UK
The eCommerce Expo UK is a two-day event that is organized for eCommerce professionals of all levels, from beginners to experts. The expo offers an excellent platform for eCommerce providers to directly present their services and solutions to their ideal audience. The event delves into various aspects, including customer experience, operations, logistics, checkout and payments, omnichannel strategies, and cross-border commerce.
Date: September 27-28, 2023
Location: ExCeL London
Register here: https://www.ecommerceexpo.co.uk/ece
6. eTail 2023 CANADA
Etail Canada is a premier event within Canada’s retail industry. The omnichannel eCommerce event hosts leading retail thinkers to convene, collaborate, and stay informed about today’s industry updates. Over 200 exhibitors, representing retailers, suppliers, technology providers, and service providers, are set to participate.
Date: September 27-28, 2023
Location: Metro Toronto Convention Centre in Toronto, Ontario.
Register here: https://etailcanada.wbresearch.com/venue
