Works | Marina Home
Magical Transformation: Marina Home Amplifying Digital Capabilities with Codilar
Company Brief
Though Marina Home had a robust online presence spanning the Middle East, North America, and the Indian Subcontinent, they faced significant challenges that turned out to be detrimental in diminishing their website responsiveness. They teamed up with Codilar, a premier eCommerce solution provider to develop a high-end website and mobile application, incorporating the best solutions to elevate their user experience.
Objectives &
Challenges
Their objective was to construct a flexible eCommerce platform, seamlessly aligning with global standards and, at the same time, offering web pages that loaded within split seconds. The idea was to transform their eCommerce presence and achieve omnichannel consistency by gaining comprehensive insights into the customer journey while addressing the pressing issues outlined below. Additionally, they sought to develop an iOS mobile application, overcoming the barriers of a mobile-driven marketplace to present a website-like vibe, snugly integrating with immersive experiences.
- Slow Loading Images: Marina Home aimed at delivering pure elegance through high-resolution visuals. However, being unaware of the loading time required for each image, a drastic impact on website performance was observed. Unoptimized larger-sized images, coupled with higher resolutions, consumed considerable bandwidth, resulting in slow and unresponsive websites. This made customers leave the site quickly, increasing bounce rates.
- Cache Issues on Multiple Pages: The website suffered from numerous caching issues, resulting in half-loaded pages with not-so user-friendly formats. The website appeared weird as important information wasn’t showing up, and pictures were all-over-the-place. The reasons for such delay were bad code, too many extensions, a heavy database, and poorly configured servers, making navigation a tedious task, and increasing the system's uptime from 80% to 99.98%.
- Subpar Server Performance: Despite operating on the latest Magento version, Marina Home encountered frequent server failures due to underperforming shared servers located far from users. This led to slow response times, resulting in a significant loss of traffic and conversions, directly impacting the brand’s bottom line..
- Heavy Banners on the Home Page : Balancing the desire for high-quality banners with a fast-loading website posed another challenge. The commitment to a captivating first impression conflicted with the need for speed, as heavy banners occupied valuable space, impeding the effective display of other products or services.
- Uncertainty in the User Journey: Comprehending how users navigate through the website was difficult, making it challenging to identify potential bottlenecks and areas for enhancement. This further created complications in designing an engaging and efficient shopping platform.
- Poor Website Ranking: SEO issues became a common bottleneck for Marina Home’s online visibility and ranking in the SERPs. The combination of slow page speed, delayed server response time, and heavy-to-load images created friction in the customer journey. This issue significantly hindered organic traffic to the website.
- Heavy Merged JavaScripts: Marina Home encountered challenges in efficiently loading heavily merged JavaScripts. Because, more often, merging resulted in the inclusion of irrelevant JS files to be loaded when customers requested a page, compromising the website’s capability to load quickly and deliver a smooth user experience.
Solution Approach
To better serve the brand’s diverse customer base spanning the UAE, Oman, Qatar, and Bahrain, Marina Home required a sophisticated digital platform that reflects its commitment and personalized shopping experience. After careful compilation of all the requirements of Marina Home, our Adobe-certified experts designed the new Marina Home Progressive Web App (PWA), marking a transformative moment for the brand’s digital presence all while considering the technical feasibility, economic constraints, and time frame for each task.
While we had the core ideas in place, realizing them required a team equipped with both technological prowess and creative brilliance to bring these ideas to life, and at Codilar we found experts with the desired skill sets to get things rolling.
Initially, we executed strategic planning, employing agile methodologies and sprint development cycles to accelerate the project. We decoded their existing technical barriers and implemented our profound knowledge to integrate it with appropriate solutions. Subsequently, the thorough testing of the execution phases not only ensured quality but also allowed us to visualize the impact on Marina Home’s website and mobile application.
Solution Highlights
Image CDN
cWarmer
Implementation of cWarmer, a comprehensive cache warming SAAS tool helped Marina Home to keep every page on its website warm with a unique in-built prioritization engine. The result, a 100x faster site, cutting down the TTFB to approximately 300 ms.
iOS Mobile Application Development
Upgraded Server to Optimize Load Time and
Site Speed
Smart AI Search
Reduced the banners on home pages
Interactive Product Visualization with AR and 3D
Unmerged JavaScript to Reduce Load Time
Maximized Visibility with Strategic SEO
Secure Payment Gateways
Results
- 2X boost in revenue.
- 50% enhancement in website speed with faster load times.
- Received positive user response to 3D integration.
