In today’s digital world, businesses both big and small, require a strong online presence to stay relevant in the industry. But, consistently rendering engaging content on websites, various social media channels, and other digital platforms can be a constant struggle. This is where a content management system (CMS) can help you.
A CMS is a powerful tool that helps businesses streamline their online content management. There are a number of content management systems available today, each with its strengths. For businesses with complex content needs, a powerful option is Adobe Experience Manager (AEM).
What is the Adobe Experience Manager?
This comprehensive platform functions as a combined content management system (CMS) and digital management system (DAM) that offers businesses a robust suite of features and advantages. With Adobe Experience Manager, your businesses can now edit, publish and manage content across various platforms and channels on an internal and global scale.
While Adobe Experience Manager excels as a content management system, its capabilities extend far beyond just that. AEM developers often opt for this platform as it works as a central hub for accessing and reusing content across various channels and projects creating seamless experiences. This tool is highly beneficial for marketers too, as it streamlines content management and eliminates the use of external tools.
Adobe Experience Manager functions on a foundation of several core principles that make the platform the powerful content management system that it is.
Here are some of the Key Principles that AEM operates on
- Content-Centric– Adobe Experience Manager operates on a content-first approach where content creation and management are the center of the development process. The content centricity provides a robust and secure content management system that allows authors and organizations to efficiently create, organize and publish content across multiple channels and interfaces. The platform thus makes versioning, workflow management and asset management easy.
- Authorability– This principle is a crucial aspect of the platform. Authorability refers to the user-friendly interface of AEM where content authors create and publish content without having extensive technical knowledge. With features such as drag-and-drop interfaces, content templates, an intuitive workflow management, and multichannel preview options, the platform is the go to option for most AEM development services.
- Multi-channel delivery– AEM supports omnichannel delivery by seamlessly providing content across various channels such as websites, mobile apps, and social media platforms. The platform provides responsive design capabilities, and device identification to ensure consistent brand experiences across all channels.
- Digital Channel Agility– The dynamic ecommerce landscape demands that businesses adapt and deliver content seamlessly across platforms. The AEM platform provides tools and capabilities for marketers and developers to create responsive designs, adaptive content and personalized experiences. Therefore, the right AEM development agency combined with the agility of the AEM platform empowers businesses to deploy and update content rapidly and with ease.
- Continuous delivery and integration– Another core principle of the Adobe Experience Manager is its continuous delivery and integration practices. By integrating AEM with CI/CD (Continuous Integration/ Continuous Delivery) pipelines and utilizing tools such as Adobe Cloud Manager, businesses can streamline development workflows, enabling faster and reliable updates.
- Test-driven development (TDD) and Behaviour-driven development (BDD)– AEM implementation provides Test-driven and Behaviour-driven development methodologies to ensure the quality and functionality of digital experiences. TDD helps validate functionality and identify issues early in the development cycle. While BDD determines behaviour patterns which are then used to drive the development process and ensure it is aligned with business objectives. With TDD and BDD, teams achieve improved coding, faster feedback loops, and reliable resources.
- Collaborative development– AEM platforms promote collaborative development practices. Teams including developers, designers, content authors etc. can work together and communicate in real-time while using the platform. Real-time editing, versioning capabilities and cross-departmental collaboration delivers better digital experiences effectively.
- Content is forever- AEM platform functions on the principle that content is a valuable asset. The platform ensures that content works as a strategic asset so businesses can maximize its value and relevance for their audience over time. An expert AEM development agency harnesses this AEM capability to ensure longevity and reusability of content.
These principles make AEM a powerful tool for designers, AEM developers and content creators to build and deliver exceptional digital experiences. However, to fully leverage AEM’s capabilities and ensure optimal implementation of the platform, you must partner with the right AEM development agency that is apt for your business needs. There are several factors to consider while choosing an AEM development company, they are as follows-
5 Key Factors for Selecting the Right AEM Development Agency:
1. Understanding your needs
The best AEM development services go beyond technical expertise. Look for an agency that takes initiative and thoroughly researches your business goals and objectives. They should be able to identify your target audience and your desired outcome. This involves active communication, asking the right questions, and demonstrating a clear understanding of AEM and the workings of your industry.
2. Proven expertise
Look for an AEM development company that has a track record of delivering successful AEM projects. You can evaluate their level of expertise by learning about the complexity and scale of their previous projects. Certifications from Adobe can be a good indicator of their skills. Further, consider looking into client testimonials and reviews to gauge their capabilities.
3. Technical proficiency
An ideal agency will have a proficient team with technical expertise in front-end and back-end development frameworks that mesh with AEM architecture. Ensure that the AEM developers are skilled and possess a strong grasp on latest AEM features and best practices. Determine their competence to integrate the platform with your existing systems, as well as their ability to address security considerations, performance, and scalability.
4. Cultural fit
While choosing an AEM development company, it is important to take into consideration your organization’s culture, values, and working style. Select an agency that aligns with all of your listed goals. Look for agencies that prioritize open communication, transparency, and collaboration. It is imperative that you work with an efficient service provider that will easily collaborate with your internal teams and your stakeholders and adapt to your preferences and requirements.
5. Comprehensive support services
As you know, AEM implementation is an ongoing process. Your project will require continual support and maintenance to ensure optimal performance. Therefore, choose a renowned AEM development agency that offers ongoing support services beyond the initial build. Evaluate the agency’s response times, SLA’s, and their troubleshooting techniques. Further consider their provision for security updates and training for content creators and marketing teams.
Read:Adobe Experience Manager (AEM) vs Sitecore: 10 Key Factors to Consider when Choosing Your Ideal CMS
Why Agency Expertise Matters?
Adobe Experience Manager is a robust platform that caters to complex business frameworks. However, to implement the platform accurately and unlock its full potential, it is essential to partner with the right AEM development company.
AEM is user-friendly in many ways but there are certain complex functionalities that require expert assistance. AEM development agency possesses in-depth knowledge about the platform and can assist you through the implementation process of AEM such that it is aligned with your business objective. The right agency understands that strategic implementation precedes technical. They will help identify and assess bottle-necks that may arise through the process and guide you through it.
In today’s generation, content is the new currency, and a competent AEM development company will help with your content strategy, creation, and management on the platform, thus ensuring that your content resonates with your target audience. Moreover, these professionals bring with them omnichannel marketing experience that assures seamless content delivery across all channels.
In addition, agency expertise translates to efficient cost-management, fewer risks and smoother AEM implementation. And, with their comprehensive support services, competitive assessments and industry analysis, they can turn your AEM interface into a powerful tool that delivers exceptional digital experiences and drives growth.
Advantages Of Choosing Agencies With Expertise In Different Industries
Choosing an agency with diverse industry experience offers several advantages. Here’s what you stand to gain-
However, expertise shouldn’t be your sole deciding factor. To gain deeper insights into the agency’s capabilities, delve into their case studies and reviews.
Beyond credentials: Case Studies and Reviews
As an award winning AEM development agency, we understand and value our clients’ trust in our work.This is why we provide case studies showcasing how we tackled challenges and delivered results. While reviewing case studies, pay attention to project goals, implemented strategies and the delivered results. These factors give you an insight into the agency’s capabilities.
Here’s Codilar’s success story
Ooka’s success story exemplifies the transformative power of AEM.
Whether your goal is to streamline content creation, personalize customer experience or gain insights about your target audience, AEM is the platform for you. By partnering with an experienced AEM development agency, you gain access to a team of experts who can help you unlock the full potential of AEM. From strategic planning and implementation to ongoing support and maintenance, a trusted agency will guide you through every step of the way.
If you are looking to transform your digital experience with AEM, our team of experts are here to help. Contact us today for a consultation.
