What’s new in the world of eCommerce?
Our monthly roundup explores cutting-edge innovations, disruptive technologies, and the biggest events redefining the industry. Join us as we uncover trends that matter the most!
PLATFORM UPDATES
1. Revolutionizing Content Workflow: Content Hub And Aem Assets
Businesses often face challenges such as content silos, lack of control over content channels and manual processes. In a recent development, Content Hub was integrated into AEM Assets. Adobe Experience Manager Assets is a cloud-native DAM that makes content searchable, and easily managed while keeping them compliant, while Content Hub is a more comprehensive content management platform.
This new update enables businesses to streamline content operations by leveraging their combined strengths.
- Central repository: Content Hub centralizes all content assets
- Enhanced Management: AEM Assets enhances asset management with faster ingestion, better search, metadata management and distribution.
- Accelerated Activation: Quicker asset deployment via automated workflows and CDN integration.
Ultimately, this results in faster time-to-market, higher content quality, and greater efficiency.
2. New Illustrator And Photoshop Features Revealed
Adobe has announced significant updates for illustrator and Photoshop, promising improved creative workflows for professionals. Here are a few of the updates that were rolled out.
Illustrator:
- Generative Shape Fill: Uses text prompts to create intricate vector designs.
- Dimension Tool: Allows creation and manipulation of 3D objects.
- Mockup: Enables realistic product mockup creation within the software.
- Contextual bar: Offers quick access to relevant tools based on the task.
Photoshop:
- Selection Brush Tool: Improves selection accuracy.
- Adjustment Brush Tool: Provides precise control over image adjustments.
- Generate Image: Creates new images based on existing content.
3. Shopify Enhances Seo With Store-hosted 3d Models And Videos
Shopify has updated its system to serve 3D models and videos directly from your store’s URL instead of Shopify’s CDN. This means all your stores assets, including images, 3D models, and videos, will be accessed through your custom domain or myshopify.com domain, enhancing brand recognition. Additionally, this update is expected to improve your SEO by giving more weight to keywords used in 3D models and videos.
4.Faster B2b Customer Filtering On Shopify
Shopify has introduced a new feature to help B2B merchants find customers more efficiently by allowing them to filter customer data using criteria such as company name, location, and custom metafields.
This update offers several key benefits:
- Improved efficiency in filtering out specific B2B customers.
- Better customer management through easy segmentation and targeting.
- Enhanced data analysis and decision-making.
By streamlining the process and finding and analyzing customer information, Shopify aims to empower B2B merchants to make informed business decisions.
5. Streamlined Supplier Onboarding With Shopify Collective
Shopify collective has introduced a new feature that allows retailers to quickly and easily connect with suppliers by generating a unique signup link to share with multiple suppliers at once. This eliminates the need for manual approvals, enabling suppliers to directly connect and share their product catalogs with the retailer. The streamlined process speeds up supplier onboarding and helps retailers expand their product offerings more efficiently, allowing them to scale their supplier network faster.
Industry Updates
1. Meta AI’s ‘IMAGINE ME’: A New Frontier In Self-expression
Meta’s new AI powered ‘Imagine Me’ is a new tool designed to allow users to generate AI powered images of themselves in a variety of settings and styling. With a simple prompt, users can transform their images into anything from a historical figure to a futuristic character. The tool is said to seamlessly edit photos, add or remove objects, and make other modifications. This new technology has the potential to redefine how we perceive and share digital identities!
2. New Auto-advance Feature Coming To X
Elon Musk’s X is set to roll out a new feature that will give users more control over their video viewing experience. The platform will now include an “auto-advance” video setting that will allow users to toggle on and off autoplay depending on whether they want the videos to automatically play as they scroll. In addition, the platform will give users the power to post videos and live-streaming options. Presently, the platform allows users to speed up videos, adjust resolution quality, and download content. With the new updates, the platform aims to provide users with more flexibility for their video viewing experience.
3. Instagram Amps Up Reel Creativity With 20 Audio Tracks
Instagram recently introduced a game-changing new feature for reels, allowing users to add up to 20 audio tracks to a single video. This update opens the floodgates of creative possibilities for content creators, enabling them to experiment with different sounds, music, and voiceovers. This further gives content creators the option to create their own audio mix which can be shared and used by their followers. The new feature, instagram aims to elevate their audio experience on the platform and encourage users to create more unique reels and audio mixes.
4. Linkedin Unveils New Ai Powered Ad Campaign Tool- Accelerate
LinkedIn has officially launched Accelerate- Its new AI powered tool that promises to slash ad campaign setup time to five minutes. By analyzing a company’s website and LinkedIn page, accelerate suggests target audiences, optimizes bids, and even recommends ad copy and visuals. This streamlined process empowers businesses to focus on strategy while AI handles the heavy lifting. With Accelerate, LinkedIn aims to normalize advertising by making it accessible and efficient for businesses of all sizes.
6. Whatsapp introduces ‘FAVORITE TAB’
Whatsapp recently introduced its much awaited feature- The favorite tab.This update allows users to access contacts or groups that are important or frequently contacted. Users can now designate specific individuals or groups as favorites enabling them to streamline their contacts and communications, and prioritizing conversations. The favorite tab is designed to enhance user experience by providing a dedicated space for close connections, making it easier to stay connected.
UPCOMING EVENTS
1. Savant eCommerce New York 2024
It is a premier event focused on eCommerce, customer experience (CX), customer loyalty, digital marketing, and CRM. It brings together top-tier industry leaders, manufacturers, and retailers in the United States. The event focuses on the future of eCommerce and the power of AI.
Date: July 31st to 1st August 2024
Location: The Glasshouse, NY 10019, United States
Register: https://www.savant-events.com/event/savant-ecommerce-new-york/
2. eTail Boston 2024
eTail is a leading eCommerce conference that will be celebrating 25 years this year. This year the pivotal eCommerce event will focus on AI, customer experience, and omnichannel strategies. The conference is aimed for retailers and brands to stay ahead of the curve.
Date: August 12th to August 15th
Location: Boston Marriott Copley Place, MA
Register:https://etaileast.wbresearch.com/
3. Columbus eCommerce Summit
The Columbus is a one-day boutique style live event. The event is focused on eCommerce trends, strategy, marketing operations and more. The event will have in attendance industry experts, decision-makers, brands, merchants etc.
Date: August 14, 2024
Location: Hilton Columbus Downtown:
Register: https://retailsummits.com/events/columbus-ecommerce-summit/
4. Modern Retail Marketing
This event is designed for retail marketing professionals looking to stay ahead of competition. The event features keynote speeches, interactive workshops and more. It focuses on the latest marketing strategies, industry trends and challenges.
Date: Aug 19 to 21, 2024
Location: Santa Barbara, CA
Register: https://www.modernretail.co/events/modern-retail-summit-aug-2024/
