Key Takeaways

• Shopify’s built-in email templates come with customization options that keep your emails aligned with your brand.
• Customized emails ensure brand consistency, better customer experience, and enhanced engagement rates.
• Customizations can be applied to several email types, such as customer welcome email, order confirmation, shipping update, refund notification, etc.
• Shopify allows both basic and advanced customizations, from adding a logo to editing Liquid code.
• With variables, conditions, and CSS, you can get even more personalization options and control over your Shopify emails.

Of the hundreds of emails you receive every day from numerous brands, how many can you recall? In most cases, the number is zero! That’s because most emails are boring, don’t excite you, and are not worth remembering!

But with Shopify, you can customize your emails to make a lasting impression in your customers’ minds. From welcome emails to refund notifications, Shopify turns your routine interactions into a memorable experience for customers, boosting engagement and retention rates.

With a cleverly customized email, not only can you grab your consumers’ attention, but also make them feel valued. So, let’s dive deep into our guide to customizing Shopify emails.

Does Shopify Offer Email Templates?

Shopify comes with a huge collection of pre-built email templates, ready to use for various customer interaction points. From order confirmations to shipping updates, delivery confirmations, password resets, and refund notifications, you get a template for everything.

While these templates are fully functional and act as a great starting point, they can fall short if you want your email to reflect your brand identity. However, you can customize these templates to send highly impactful emails that align with your recipient’s expectations and create more engagement. With a customized email, you convey your value to your customers and stay unique in the crowded inbox.

Why Do You Need to Customize Shopify Emails?

Considering today’s cut-throat competition, customizing Shopify emails is more of a necessity than a choice. Without personalized communication, you cannot form a connection with your customers, leading to less engagement and growth.

Brand Consistency

When you customize your emails with Shopify, it adds to your brand identity. When your brand’s logo, color scheme, design statement, and tone of voice are reflected in your emails, it builds trust and credibility for your business. Not only does it convey professionalism, but it also helps create a distinct impression, which may lead to better engagement!

Improved Customer Experience

With email customization, you can build a positive relationship with your customers, as they recognize your effort. With added personalization, your emails will address customers’ unique pain points and requirements, making the entire communication more thoughtful. Moreover, the brand-aligned visual aesthetics of your email will elevate your brand image.

Higher Engagement Rates

Compared to a bland, boring email, a well-customized email has way more potential to grab the recipients’ attention, driving more open and click-through rates than ever. With catchy designs and personalized content, these emails are way more likely to get more interactions and engagement. This will drive more traffic to your store and increase conversion rates.

Types of Emails You Can Customize

With Shopify, you can customize a wide range of email notifications required for your eCommerce store.

• Order Confirmation: This email is sent to a buyer right after they make a purchase. This contains all order details, providing the confirmation of the order and the order summary.
• Draft Order Invoice: This is sent to customers with pending orders. This acts as a reminder and encouragement for completing the purchase. This is critical to recapture potential lost sales.
• Shipping Confirmation: This email contains all information about the order shipment, including tracking information. This can not only boost customer experience but also lessen repetitive inquiries.
• Abandoned Cart Recovery: Another email that directly adds to the sales, Abandoned Cart Recovery emails act as a gentle reminder of the items left in the cart. This email can also contain personalized recommendations and added discounts to encourage customers to complete their purchases.
• Customer Welcome Email: This can be a warm introduction to your company and brand for fresh customers. Not only can you set a tone for your relationship, but this email lets you mention your top products without sounding too salesy.
• Refund Notification: This email can be your chance to win customer trust as you can maintain transparent and clear communication through this email to notify customers regarding their refund process.
• Password Reset: This email helps customers reset their password securely. These can be an exceptional tool to instill more confidence in customers who are already registered to your store.

Benefits of Email Templates 

Using Shopify email templates has many benefits for your online store. Here are the top benefits.

Enhances Brand Consistency

Brand consistency is probably the biggest benefit of customized email templates. With a cohesive brand image across all interaction points, not only can you create a lasting impression for your brand, but it also makes sure that customers can easily identify your emails, improving your branding and overall communication.

Improves Customer Trust and Loyalty

When your emails convey professionalism, consistency, and reliability, customers are more likely to trust your brand. With highly customized and targeted emails, you can strengthen the relationship between your business and your customers. This means high return rates, long-term brand loyalty, and a huge boost in sales.

Increases Engagement and Conversions

Boring, mundane emails have lower open rates and higher exit rates. But when you customize your emails based on your business and customer requirements, they are way more engaging. This means your emails get significantly more clicks, leading to conversions and purchases.

How to Customize Emails in Shopify

Here’s a step-by-step process to customize emails in Shopify.

1. Customize Logo & Accent Color in Shopify Emails

a) In the Shopify Admin dashboard, click on Notifications and select Customer Notifications.

b) Click on the “Customize email templates” button.

c) You can add your brand’s logo, modify its size, and change the accent color.

d) Save the changes to apply them in your selected email template.

2. Change Subject Line of Shopify Email

a) In the Shopify Admin dashboard, click on Notifications and select Customer Notifications.

b) Choose the notification type (like order confirmation or shipping confirmation).

c) Click on the “Edit code” button.

d) Change the subject line of the template with something personalized.

e) Save changes.

3. Edit Shopify Email Liquid File Code

a) In the Shopify Admin dashboard, click on Notifications and select Customer Notifications.

b) Choose the notification type (like order confirmation or shipping confirmation).

c) Click on the “Edit code” button.

d) You can edit the Liquid file code from here to make the necessary changes.

e) Save changes.

Advanced Tips on How to Customize Shopify Notification Emails

You can make even more advanced customizations on your Shopify notification emails.
Use Shopify Variables to Personalize Emails

With the range of available variables on Shopify, you can dynamically insert user-specific details, including their name, order details, shipping, and so on. Personalizing the emails establishes a stronger bond between you and your customers. It just feels more personal and engaging when you address a customer using their first name instead of applying a generic salutation.

Apply Conditions Using Liquid Code

Using Shopify’s templating language, Liquid, you can apply conditions in your email. This deep customization pays off by making sure that your emails are relevant for each and every recipient. For example, different messages can be shown in emails depending on the unique customer location, order value, and product type, encouraging a higher rate of positive responses than normal.

Customize Emails Using CSS

CSS can be an excellent way to customize your email’s visual styling. If you have coding expertise, you should leverage CSS as it offers full control over the look of your emails. From fonts to buttons, you can modify everything to create stunning templates that match your brand identity and style.

Conclusion

Customizing Shopify emails is an excellent way to create a professional and memorable customer experience. With better brand communication and customer engagement, you are more likely to build better relations and make more sales. From simple changes like adding a logo to more advanced modifications like CSS or Liquid code, Shopify email customization offers endless opportunities to improve brand consistency and win customers.

Shopify development partners can assist in implementing these customizations seamlessly.