High Drop Rates to 39M Page Views: Samyakk's Adobe Commerce (Magento) Turnaround with Codilar
Fashion & Apparel
Company Brief
Samyakk is a renowned premium ethnic wear brand founded in 2006 in Bangalore, India, a city globally recognized as India's Silicon Valley, offering exquisite collections for both women and men.
Celebrated for its bridal lehengas, designer sarees, sherwanis, and ethnic couture, Samyakk has built its reputation on the seamless fusion of traditional Indian artistry with contemporary elegance. Over nearly two decades, the brand has grown from a flagship boutique on Bangalore's Richmond Road into a globally accessible fashion destination, shipping to customers worldwide through a robust eCommerce platform.
Website Monitoring & Uptime Assurance
Security Enhancements
Third-party Integration Management
User Experience (UX) Enhancements
Performance Optimization
Website Stability & Conversion
Project Overview
Codilar took ownership of Samyakk's Adobe Commerce (Magento) platform under a structured 12-month maintenance engagement to improve the brand's visibility and increase customer retention.
The partnership covered end-to-end website maintenance, including website monitoring and uptime, bug identification and resolution, third-party service integrations, performance engineering, security auditing, and user experience enhancements. The project was executed through Magento experts at Codilar, ensuring that any critical issue, from a site outage to a broken checkout flow, received a response within two hours of being flagged, regardless of the time of day.
Business Challenges
Cart functionality and checkout issues impacting the conversion funnel
Payment gateway integrations disrupting the transaction experience
Website load times lagging, particularly on mobile devices
Security vulnerabilities creating data breaches and compliance risks
Unresolved bugs, outdated extensions, and slow code delaying deployment
Improper escalation structure leading to prolonged downtime windows
Codilar's Solutioning Approach
Configured SLA to resolve checkout issues and payment failures
Stabilized the platform by addressing recurring bugs at the root level
Optimized performance through code, database & plugin-level improvements
Applied caching, indexing, and content optimization for faster site load handling
Troubleshot third-party integrations, including payment gateways
Executed regular Magento updates, plugin maintenance & security patching
Conducted deep-dive performance audits covering Magento code architecture & CDN
Executed UX audit cycles using website analytics to improve cart checkout
Redesigned key conversion pages, including landing pages, PDPs & campaign splash sections
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We engineer high-converting eCommerce webstores that scale faster.
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Our focus from day one was consistent improvements in the commerce engine at the code level. No big launch moment. Just one fix after another until the numbers started reflecting a positive momentum.
Shahed Jamal
Practice Head, Adobe Commerce (Magento), Codilar
Transformational Story of Samyakk: From Fire-fighting Mode to Seamless Digital Experience
A Brand Built on Excellence
Samyakk had spent years curating one of India's most admired luxury ethnic fashion catalogues. Their physical stores were aspirational destinations, and their growing online presence was beginning to mirror that ambition. But their Magento storefront wasn't upgraded, due to which cracks were forming. Customers browsing a Rs. 40,000 bridal lehenga expected the same seamless elegance online as they experienced in the boutique. Instead, they were facing slow sites and product pages, intermittent payment errors, and checkout interruptions.
The brand was facing dependency conflicts in third-party integrations, unresolved bugs and unmonitored server issues that were creating the main hassle in the customer journey. For a brand whose entire promise was built on craftsmanship and precision, this was a gap that could not be allowed to persist.
The Game-changing Collaboration
The first order of business was not to build something new, but to stabilize what existed. The team conducted a thorough baseline assessment of the Magento platform, mapped all active third-party integrations, and categorized the existing bug backlog by business impact.
The critical payment gateway disruption affecting the orders was triaged and resolved within the SLA window. Performance audits revealed that several third-party extensions were loading redundant scripts on every page, adding unnecessary weight to an already stretched load time. We optimized it. Database queries tied to the catalogue search were restructured. CDN caching rules were tightened. Mobile responsiveness was audited across screen sizes and device types, with targeted fixes deployed through the sprint cycle.
We Make an Impact
Through Our Work
Enhanced
Customer Retention
Reduced
Bounce Rate
Sustained
Page Views
Increased
User Engagement
We Make an Impact
Through Our Work
Enhanced
Customer Retention
Reduced
Bounce Rate
Sustained
Page Views
Increased
User Engagement
Journey to Digital Excellence that Maximized Customer Engagement
The results were not an overnight transformation. They were the compound outcome of months of consistent efforts. The patches applied before they became vulnerabilities, performance fixes shipped before they became bounce rate problems and integration checks run before they became transaction failures. Samyakk's online storefront began to reflect what the brand had always stood for. Page views crossed 39 million. Customers were spending over one and a half minutes actively engaging with the site. The bounce rate settled at a strong 7.45%, and customer retention reached 13.99%.
Beyond the raw numbers, the qualitative shift was equally significant. Samyakk moved from a reactive, fire-fighting mode of operation to a proactive digital platform. The SLA framework ensured critical issues were never left unaddressed. The structured backlog meant enhancement work was always progressing alongside maintenance. And the escalation matrix gave the Samyakk team a clear chain of accountability they could rely on.
