Introducing Marina Home’s sophisticated shopping app, meticulously crafted by Codilar and now officially live on the Apple App Store!
As a leading name in premium furniture, Marina Home is once again redefining luxury with the launch of its latest iOS mobile application. Immerse yourself in its sleek UI, seamlessly blending class and premium aesthetics, offering customers a never before intuitive and immersive shopping experience.
So, come let’s dive into the details
Mobile applications have always been a viable means for expanding customer reach, even in the most remote corners of the world. Post-covid, reports indicate a noteworthy increase in app consumer spending per user, rising by 5 US dollars by the second quarter of 2023 following a significant dip in 2022. This upward trajectory cannot be solely attributed to the rapid shift from in-store purchases to online shopping. It also reflects the growing popularity of mobile applications, thanks to its intuitive user interfaces and amazingly customer-centric features.
Now, every eCommerce business, whether small or large scale, has its mobile application, providing a simplified solution for customers worldwide to easily access its in-store products.
For Marina Home, as it scaled, it too wanted to launch its own iOS mobile application, wherein, customers can experience the comfort of online shopping with a premium and luxury touch at their fingertips.
Having previously collaborated with Codilar, a leader in crafting exclusive eCommerce experiences, Marina Home was well-acquainted with our team’s capabilities in fulfilling unique business objectives within set timeframes. Given our track record, specifically in devising a successful bespoke website migration strategy, Marina Home entrusted us with developing its iOS mobile app.
When presented with this project, our experts at Codilar, without a second thought dived in straight to visualize how to bring Marina Home’s vision to life. We comprehensively understood Marina Home’s requirements and evaluated the potential obstacles associated with building everything from scratch. The core principles that drove our team to success, always, were continuous quality control and data-driven feedback loops.
Okay, now the question is:
What framework did we use for the Marina Home iOS Mobile App?
To kickstart the development of this application and incorporate some high-end features into it, we opted for Apple’s native iOS framework utilizing Swift, the native language. At Marina Home, we wanted to create waves across all Apple mobile devices, and this iOS application, coupled with a Magento backend, stands ready to dazzle users on iOS 14 and beyond.
Implementing the Model-View-Controller (MVC) architecture was a strategic choice due to its clear-cut components and modular pattern, providing a structured approach to iOS mobile app development. This architecture granted developers the freedom to consistently refine app quality, introduce new features, tweak existing ones, and reuse components as needed, all without disrupting other functionalities. To bridge the gap between the backend and other third-party modules, REST APIs were used, facilitating faster API responses that seamlessly transmitted customer and product data.
Key Features of Marina Home iOS Mobile App
Get ready to experience the future of furniture shopping with our innovative iOS application. This app offers all the conveniences of a standard eCommerce application with some impressive enhancements. Have a look,
3D Viewing
Experience immersive 3D product visualization directly from your screen with a 3D viewer. With this innovative addition, modern users can enjoy the flexibility of examining every product’s intricate details from every angle, by simply rotating, zooming, and panning. Now, users can gain a comprehensive understanding of the product features. Whether viewed from the front, back, above, or below, this provides an out-of-the-box product viewing experience.
But that’s not all – we’ve also introduced an extra layer of customization, allowing users to select furniture colors, dimensions, and more from a wide range of options. This enhanced interaction not only boosts customer engagement but also streamlines the decision-making process, ensuring fully satisfied customers every time.
Augmented Reality (AR)
With this expanding technology, users can draw virtual 3D objects on top of the real-world images, seamlessly blending the two. Apple devices have the perfect combination of hardware and software to level up the ARKit implementation with an immersive space layout. It generally makes complete utilization of your iPhone’s built-in sensors, including cameras, gyroscope, and accelerometer to create a far more immersive AR experience for users.
Now, users can create dynamic environments, place unique furniture pieces into their living spaces, and instantly visualize how they look and feel in real time.
Guest Wishlist
Most casual browsers aren’t easy with the idea of creating accounts on sites or applications that they are not sure of using regularly. This amazing feature lets guest users create wishlists without any registration or sign-up. Plus, with the ability to save lists via cookies for future reference, users can revisit their selections anytime.
Now, effortlessly create your to-do shopping wishlist by simply adding or removing items on-the-go with our convenient popup interface.
Multiple Payment Gateways
Ever noticed how many eCommerce apps redirect you to third-party sites during checkout? It’s a hassle that often raises privacy concerns and leads to abandoned carts.
At Marina Home, we’ve prioritized our users’ peace of mind by integrating various payment gateways, like Tabby, ApplePay, checkout.com, PostPay, and more—directly into our iOS app. Now, you can complete transactions securely without sharing sensitive details with third parties. Say goodbye to confusion and cart abandonment—checkout is now seamless and worry-free.
Push Notifications
Experience a drastic improvement in user engagement with the implementation of push notifications. Now, Marina Home’s marketing team can instantly deliver crucial messages about exclusive offers, limited-time discounts, or seasonal sales, anytime directly to users’ devices via clickable pop-up messages.
No need to open the app to access these notifications – stay informed and never miss out on the latest deals.
Backend Integrations to Boost iOS App Analytics
We’ve integrated the following analytics platforms into the iOS application to gain deeper insights into customer journeys and ensure optimal performance of the application.
Smartlook
We wanted teams to simplify how they make data-driven decisions. Smartlook offers centralized dashboards with powerful filters to help you delve deep into customer interactions throughout the conversion funnel. Unlock the secrets behind every customer action, answering ‘why’ they behave the way they do at every pivotal moment.
Firebase
This cloud-based platform is equipped with some amazing crash reporting tools with real-time database access features, ensuring smooth performance even when multiple users are simultaneously interacting with the same data . Leveraging its built-in analytics and authentication tools, you can effortlessly enhance your app’s functionality and security. Stay connected with users through instant push notifications, while seamlessly managing user identities, and implementing a range of secure sign-in methods.
Adjust
Protect user data, track customer behavior and streamline campaigns the way you want with Adjust. This advanced tool simplifies cross-platform analytics with a set of automated tools, deep linking, secession parameters, comprehensive CTV measurement solutions, and rigorous security protocols, ensuring that your marketing game is always on point.
Klaviyo
With its intuitive interface and advanced segmentation capabilities, businesses can harness customer data right away, across various channels. By analyzing metrics like time spent per page, purchase behavior, browsing patterns, etc., Klaviyo enables personalized interactions that drive engagement. Plus, its real-time reporting and seamless integration features help in automating customer journeys and tailoring targeted email campaigns.
Currently, our app is thriving with English-speaking users, particularly in the vibrant markets of the UAE. But the excitement doesn’t stop there! We’re tirelessly working to elevate the Marina Home iOS app into a dynamic multilingual experience. Our dedicated focus is on localizing content to connect with customers worldwide, spreading the essence of Marina Home’s luxury to every corner of the globe.
Download the app to experience Marina Home’s creative flair firsthand. Discover a huge range of modern, contrasting, and beautifully handcrafted designs, each echoing timeless traditions from various corners of the world. You’re sure to be captivated by each design’s unique combination of innovation and cultural heritage.
Also, dive into the Marina Home case study to explore the breadth of implementations that took place behind the scenes.
If you’re seeking a reliable development partner to help your way out with a high-performing mobile app, you’ve come to the right place. With a wealth of extensive experience in resolving eCommerce challenges of well-known brands, our application development team knows how to create the most effective solution that brings real value to your business. Connect with our team of experts and let’s strategize the development of tailored eCommerce applications to fulfill your business needs.
