‘Tis the season for reflections and festive cheer as we prepare to bid adieu to another year in the world of online retail. Before we usher in the new year, let’s take a quick look back at the past month’s noteworthy events and happenings in the dynamic realm of eCommerce.
PLATFORM UPDATES
1. Seamless Integration: Link Your Preferred Tax Service to Shopify Using the Advanced Shopify Tax Platform
The Shopify Tax Platform is a new infrastructure designed for Shopify merchants, allowing them to seamlessly integrate their preferred tax services with Shopify.
This integration reduces complexity by leveraging existing tax services, streamlining the compliance process. Shopify’s accurate tax calculations ensure precise sales tax collection, contributing to increased financial accuracy.
The platform also provides valuable insights into sales tax data, empowering merchants to make well-informed business decisions.
The Shopify Tax Platform offers seamless integration with well-known tax services like Vertex, Avalara, and TaxJar. It ensures precise and up-to-date tax calculations, instilling confidence in merchants for accurate sales tax collection.
2. AWS Partnership Announces Partnership with Expanded Salesforce at re:Invent 2023
AWS and Salesforce have announced a partnership aimed towards helping customers accelerate their digital transformations and fostering innovation. The partnership is expected to benefit customers of varying sizes across different industries, providing them with the tools and resources needed for successful innovation and digital growth.
The expanded partnership between Salesforce and AWS will focus on three main areas:
Enhanced Data and AI Integrations: The collaboration aims to create deeper integrations between Salesforce and AWS data and AI platforms. This will make it easier for customers to develop intelligent, data-driven CRM experiences.
Seamless CRM Experiences: The collaboration aims to provide customers with smooth experiences throughout their entire CRM journey. This includes enhancing experiences in marketing, sales, customer service, and support.
Access to Salesforce Products on AWS Marketplace: Salesforce will make a selection of its products available on AWS Marketplace.This move simplifies the process for customers to purchase and deploy Salesforce solutions on the AWS platform.
To know more ,click here
3. Shopify Takes Top Spot in 2023 Gartner® Magic Quadrant™ for Digital Leadership
Shopify continues its reign as a global commerce leader, securing the top position in the esteemed 2023 Gartner® Magic Quadrant™ for Digital Commerce. This accolade reaffirms Shopify’s standing as a foremost provider of digital commerce solutions catering to businesses of all scales.
Shopify’s leadership in the digital commerce realm is attributed to several key offerings. Firstly, its comprehensive suite of functionalities caters to businesses of all sizes, ranging from startups to enterprises, ensuring a versatile and scalable solution.
Shopify maintains its leadership position by consistently introducing new features and solutions, equipping businesses with the necessary tools to excel in the ever-evolving digital economy. Furthermore, Shopify nurtures a vibrant ecosystem that includes developers, agencies, and solution providers, streamlining the process of implementing and optimizing online stores.
INDUSTRY UPDATES
1. AI Powered Google Ad’s Revolutionizing Digital Advertising
Google has introduced AI-powered Google Ads, a suite of features designed to simplify the creation and management of effective advertising campaigns for businesses of all sizes. Leveraging machine learning, these features automate tasks such as keyword selection, bidding, and ad optimization, allowing businesses to redirect their focus towards areas like product development and customer service.
The AI-powered platform also offers insights into campaign performance, highlighting the most effective keywords for reaching target audiences. Key features include Smart Bidding for automatic bid adjustments, Smart Creative for tailored ad creatives, and Smart Targeting for audience selection.
2. Adobe Analytics Reports 7.5% Surge in Black Friday Online Sales
Black Friday 2023 proved to be the biggest sell-out for online retailers, with Adobe Analytics reporting a record-breaking $9.8 billion in online sales, marking a notable 7.5 percent increase from the previous year. This marks the third consecutive year of growth in Black Friday online sales, a trend accelerated by the pandemic’s impact on consumer behavior.
Adobe Analytics, monitoring transactions from 83 million retail websites (representing 80 percent of U.S. online spending), noted a 6.2 percent increase from the previous year.
The top-selling categories included electronics, apparel, toys, and gift cards, with electronics experiencing an impressive 152% year-over-year growth. Notably, smartphone sales accounted for 50.8 percent of all online sales, showcasing a shift towards mobile shopping, attributed to the convenience offered by shopping apps. To know more,click here
3. Google Unveils Price-Tracking Tools for Holiday Shoppers
Google is introducing new price tracking features in Google Shopping to assist holiday shoppers in tracking prices and finding the best deals. The expanded price tracking features enable users to monitor product prices over time and set alerts for price drops. Furthermore, a new addition, “Price Insights,” offers comprehensive details about a product’s price history. These tools empower shoppers to make informed decisions, save money, and avoid overpaying.
They are accessible to users by simply clicking on “Track price” next to a product listing. These features are designed to streamline the holiday shopping experience. Google also provides additional resources, including a money-saving guide and a curated list of deals from various retailers.
4. Adobe Named The Best Global Brand Of 2023
Adobe has secured the prestigious title of Best Global Brand of 2023 according to Interbrand, a renowned brand consultancy. This marks Adobe’s third consecutive year on the list and its inaugural ranking as number one.
Adobe’s rise to the top is credited to its outstanding performance in the digital landscape. The Creative Cloud suite, featuring widely used tools like Photoshop and Illustrator, has contributed significantly. That, along with Adobe’s expanding influence in marketing and advertising, highlighted by products like Experience Cloud and Advertising Cloud, has contributed to its ascent.
UPCOMING EVENTS
1. Magento Meetup Dubai- Codilar
Magento Meetup Dubai is a highly anticipated tech event hosted by Codilar Technologies. Taking place aboard a luxurious cruise ship, this event promises an unforgettable experience for attendees.
In the ever-evolving eCommerce landscape, staying informed of emerging trends is crucial, given advancing technologies, changing regulatory norms, and dynamic consumer behavior. Magento Meetup is a platform for Magento enthusiasts to stay ahead by engaging in knowledge-sharing opportunities and fostering meaningful experiences.
Date: 16th December, 2023 (3 PM onwards)
Location: Baniyas Water Taxi, Opposite Carlton Hotel
Register Here:https://get.codilar.com/cruise-and-connect-magento-meetup-dubai/
2. The Nashville eCommerce Summit
The Nashville eCommerce Summit will be held at The Westin Nashville. This one-day event brings together local eCommerce experts, retailers, brands, and solutions providers. Featuring a lineup of speakers and sessions, the summit covers essential topics such as eCommerce strategy, marketing, operations, customer experience, payment, shipping, and loyalty.
Date: December 12th, 2023
Location: The Westin Nashville, 807 Clark Place, Nashville, TN 37203
Register Here:https://retailsummits.com/events/nashville-ecommerce-summit/
3. Purple Horizon: Pimcore Platform 2023.3 Release
Pimcore’s upcoming event is the Unveiling of the Pimcore Platform 2023.3 release. The event will showcase cutting-edge features and provide insights into transformative AI/ML strategies for enhanced data management and customer experiences. Attendees will gain an exclusive preview of Pimcore Inspire 2024, offering insights into the future of digital trends.
Date: December 13th, 2023
Location: Virtual event
Register Here: https://rb.gy/7h7o5e
4. B2B Online Europe 2023
B2B Online Europe 2023, hosted at Intercontinental Berlin on December 5-6, united ecommerce, CX, and digital marketing leaders. Highlights included a keynote by Salesforce’s VP of Product Marketing, Benioff, and breakout sessions on customer-centric ecommerce, data-driven marketing, AI implementation, and B2B ecommerce success strategies. This two-day event fostered insights and collaboration on digital transformation.
Date:Dec 5,6- 2023
Location: Virtual event
Register here:https://b2bonlineeu.wbresearch.com/
5. Ireland eCommerce Summit
The Ireland eCommerce Summit, was held on December 5th at Conrad Dublin. The event brought together local eCommerce experts for discussions, including strategy, marketing, operations, customer experience, payment,loyalty through panel discussions and presentations.
Date:2023-Dec-05
Location:Conrad Dublin, Earlsfort Terracе, Dublin 2, Ireland
Register Here:https://allevents.in/dublin%202/10000699200596807
