Halloween is just round the corner and businesses are creatively cashing in on the festive spirit with innovative strategies to boost sales. From themed promotions, limited-edition merchandise to engaging social media campaigns and augmented reality features, companies are in a race to make the most out of the festivities. In this edition, we are serving up the latest trends in the eCommerce industry that can help maximize sales and elevate your business!
Platform Updates
1. Adobe Commerce : 2.4.8-beta1, 2.4.7-p3, 2.4.6-p8, 2.4.5-p10 and 2.4.4-p11 released!
Adobe Commerce 2.4.8-beta1 is a beta version of the latest major release of Adobe Commerce. It includes new features, improvements, and security fixes. It prioritizes critical updates like encryption key rotation and OTP improvements. The platform now supports MariaDB 11.4 LTS and MySQL 8.4 LTS for long term stability. The search engine has been optimized for OpenSearch and the version also offers a boost in performance.
In addition, Adobe Commerce 2.4.7-p3, 2.4.6-p8, 2.4.5-p10 and 2.4.4-p11 versions were also released during the last month. These security-only patches were rolled out to address 20 vulnerabilities identified in the previous Adobe Commerce versions.
2. Adobe Commerce’s Community Picked Features Of The Month
Magento’s Open Source Community has a direct impact on the platform’s development. Through a community driven process, developers can submit pull requests (PR) that are voted on by the community. The most popular PRs are selected and added to the dashboard, labeled “Project: Community Picked”.
In the past month, the community selected a new batch of 15 PRs covering both the core Magento 2 repository and the Page Builder repository.
3. Adobe Launches GenStudio: The Future of AI-driven Content Creation
GenStudio is the shiny new tool in Adobe’s repertoire. Adobe GenStudio is a powerful AI-driven platform designed to create and manage content for marketers. This new tool leverages the power of generative AI to generate a wide range of content formats, from images and text videos and designs.
The platform also offers a vast library of pre-built templates for a variety of marketing assets, which can be easily customized to fit specific campaign requirements. By streamlining workflows and accelerating content production, GenStudio allows marketers to focus on strategy and insights, ultimately delivering personalized content experiences that resonate with their audience and drive measurable results.
5. Shopify Empowers Store Owners With Enhanced Permissions
Shopify has introduced a new feature called “Admin User Permissions” which is now available to everyone. This feature allows Shopify store owners to grant specific permissions to different admin users, giving them control over what actions they can perform within the store’s admin panel.
This granular control over user permission enhances security and helps maintain the integrity of the store. The store owner can now assign various permissions to different users, such as limited access, standard access and full access. By implementing this new feature, Shopify aims to provide store owners with greater flexibility and security in managing their online stores.
6. Improved Location Management On Shopify
Shopify has recently introduced a new location settings index page, designed to make managing store locations more efficient and user-friendly. This update includes filtering capabilities, allowing merchants to easily search and sort their locations based on various criteria, such as location name, address, status etc.
With this new feature, Shopify store owners can quickly identify and manage specific locations, making it easier to regulate their physical and online store operations.
INDUSTRY UPDATES
1. YouTube Shorts Gets New Poll Stickers
YouTube just got more fun! With the new Poll Sticker feature, creators can now add interactive polls directly to their short videos enabling viewers to engage with the video and participate and share their opinions. This feature is a great way for the creator to engage with their audience, gather insights about audiences’ likes and dislikes, and create more interactive and immersive content.
2. LinkedIn Introduces New B2B Advertising Features
LinkedIn is making waves in the B2B marketing world with its latest advertising features. Over the past month, the platform introduced numerous new features and tools to help businesses reach their target audience more effectively.
The newly introduced extended AI tool – Accelerate, offers enhanced targeting options, creative customization with Microsoft Designer integration, and an AI marketing assistant to guide marketing campaigns. In addition, In-Stream Video Ads that appear alongside publisher content allow businesses to further enhance their reach. The platform also offers amplified event promotion capabilities to help maximize attendance and drive registrations.
3. Instagram Drops New Digital Business Cards: Profile Cards
Instagram has launched a new feature called Profile Cards, which essentially acts as a digital business card for instagram profiles. These cards are customizable and shareable, making it easier to connect with others on the platform.
These Profile Cards feature a scannable QR code for quick access, customizable backgrounds to showcase the user’s personal style, link previews to highlight their best content, and even add background music to enhance their performance. With Profile Cards, users can easily network and promote their brand better.
4. YouTube Shorts Gets New Features
YouTube Shorts was recently updated with some interesting new features. One of the biggest changes in the app is the extension of the duration of Short videos from 60 seconds to 3 minutes. This allows creators to provide longer forms of content like tutorials and demos, giving them creative freedom. In addition, YouTube has also introduced the “Shorts template”, enabling users to apply trending templates, including pre-saved audio, to recreate popular videos effortlessly.
5. Amazon Ads Leverages AI To Revolutionize Ad Creation
Amazon Ads has launched a couple of new AI powered tools to help advertisers create more engaging and effective campaigns. The all new AI Creative Studio and Audio Generator are launched to simplify ad creation across image, video, and audio formats. AI Creative Studio centralizes Amazon’s creative tools, letting brands quickly create and adapt ad content, including visuals from single product images. Audio Generator enables custom audio production, allowing advertisers to expand into audio channels.
PAST EVENTS AND AWARDS
1. Codilar Wins Award For Ecommerce Excellence, Meet Magento, New York
Codilar is thrilled to have won the prestigious World Traveler Award at Meet Magento New York 2024 for its groundbreaking work with Tiger-One Distribution (TGR) in the Cannabis industry. TGR – a global powerhouse in the cannabis industry. With features like Progressive Web Apps, a headless architecture, and robust multi-currency support, we empowered TGR to streamline their global operations and elevate their customer experience. This recognition highlights Codilar’s expertise in Adobe Commerce and its commitment to crafting high-performance, customized eCommerce solutions that meet the demands of global markets.
2. Highlights From Retail Remix 2024
Last month Codilar, hosted Retail Remix in Riyadh, bringing together top retail experts for insightful discussions and networking. Held at the Park Inn Radisson, the event featured industry leaders like Kartik Bhatt (CDO, Modern Electronics), May Kanounji (CEO, Blooming), and others who shared their valuable insights on retail transformation. This third chapter of Retail Remix underscored Codilar’s commitment, alongside Fynd and Insider, to advance knowledge-sharing and innovation in the retail industry across the region.
For a closer look at the event highlights, watch the video below
3. Expand North Star 2024
Codilar recently participated in Expand North Star, the world’s largest startup investor and connector event, held at Dubai Harbour. Hosted by GITEX Global, the event brought together entrepreneurs, investors and tech enthusiasts to explore innovative solutions in digital commerce. At our stall, we showcased advanced eCommerce solutions and engaged with visitors about enhancing their digital journeys. The event was a huge success and we look forward to being part of the ones to come.
4. Codilar At Seamless Saudi 2024
Codilar participated in Seamless Saudi 2024 at the Riyadh Front, alongside Fynd where we showcased innovative eCommerce solutions. A key highlight of the event was Codilar’s collaboration with Akinon, culminating in a strategic partnership with AI Barakat Group Co. Ltd. This alliance will leverage Akinon’s unified commerce solutions to enhance customer engagement and drive sustainable growth. By teaming up with Akinon, Codilar is now equipped to redefine customer experiences with topnotch digital commerce solutions.
UPCOMING EVENTS
1. Meet Commerce Spain, 2024
his one-day event in Spain unites professionals from the commerce and technology arenas, focusing specifically on B2B commerce. This conference will cover crucial topics such as supply chain optimization, digital transformation, and the role of emerging technologies in enhancing B2B processes
Date: 12th November,2024
Location: Fàbrica Mortiz, Barcelona
Register now-: https://meetcommerce.es/
2. Mage Unconference Germany, 2024
he Mage Unconference is a community-driven event for Magento eCommerce enthusiasts featuring a unique format that allows attendees to shape the agenda through dialogue and knowledge-sharing. It’s perfect for eCommerce professionals, developers, and marketers looking to network and collaborate.
Date: 1st – 3rd November, 2024
Location: Cologne, Germany
Register: https://www.mageunconference.org/
3. Web Summit 2024
The Web Summit 2024, is one of the largest tech conferences worldwide. It will gather a diverse group of participants including tech experts, startup investors, and policymakers to discuss key issues in technology and innovation. The key highlights include- AI, digital transformation, and security alongside networking opportunities.
Date: 11th-14th November, 2024
Location: Lisbon, Portugal
Register: https://websummit.com/
4. B2B Online Florida, 2024
The B2B Online Florida is a premier event designed for marketers and eCommerce professionals. The event focuses on the latest trends in digital transformation, customer engagement, and omnichannel marketing strategies with focus on AI, optimizing supply chains and customer experiences.
Date: 18th – 19th November, 2024
Location: Orlando, Florida
Register:https://b2bmarketingeast.wbresearch.com/
