Back in action! We’re absolutely thrilled to unveil yet another milestone in our journey of success.
Within the business arena, there are moments that make your heart pound and spirits race. These moments of success often go beyond mere celebration. They bring tears of joy, reminding us of the relentless dedication, hard work, and creativity that went on behind the scenes.
Today, we find ourselves fortunate to share such a success story. Our valued client, Homes r Us, received the “Most Admired Emerging Technology Adopter of the Year 2023” award at the MiddleEastRetailForum2023.
We at Codilar, are privileged to have played a pivotal role in their success while delivering on our vision of excellence. This achievement not only fills us with immense pride but also emphasizes our trust in our team’s remarkable potential to innovate and collaborate.
This prestigious award, referred to as “The Oscars of Retail” is presented to the technology exploiters at the Middle East Retail Forum (MERF), a premier event honoring excellence in the retail industry. Winning an award at this forum is a significant achievement, a dream for many eCommerce leaders, that resonates throughout the sector.
Homes r Us: An Overview
Homes r Us is one of the most popular retailers amongst the Lals Group of Companies. They proudly define themselves as an exclusive conceptual lifestyle brand, offering world-class home furniture and decor items. They focus on enriching the lives of homemakers with a blend of modernity and deep-rooted traditions, creating an ambiance of warmth and belonging.
As part of the Lals Group, they’ve established a strong position in the market, consistently delivering on their promises and values. From redefined business operations to increased customer satisfaction, they’ve achieved remarkable milestones, setting new standards in the retail industry.
The Technological Transformation
Our team at Codilar partnered with Homes r Us to develop a pioneering solution for the mobile-driven marketplace. They wanted to enable seamless integration and real-time updates with efficient data exchange and communication features. To cater to their demands, we used some of the on-trend technologies, transforming their digital presence.
Now, let’s check out what are the emerging technologies that played a pivotal role in shaping Homes r Us’ Digital Success:
- Catalog Management : By embracing the latest catalog management features, Homes r Us was able to efficiently categorize their extensive catalog comprising a wide range of home decor products. This helped in efficiently streamlining their internal operations while serving customers with accurate and clear product data.
- ERP Integration : The integration of ERP systems empowered Homes r Us to manage their entire supply chain seamlessly. This real-time data exchange led to more informed decision-making and improved inventory management.
- AI, AR, VR, MR : Artificial intelligence and augmented/virtual/mixed reality technologies redefined customer interactions for Homes r Us. Shoppers could now visualize products in their own spaces, making buying decisions more confident.
- Metaverse : Homes r Us integrated AI/VR into Metaverse which eliminated all sorts of physical barriers while shopping. Shoppers can now seamlessly enjoy real-time interactions with brands through a virtual, shared, and interconnected digital universe.
- Home Delivery Date & Time Slot Feature : By implementing a convenient scheduling feature Homes r Us allowed their customers to choose their preferred delivery date and time. This innovation drastically improved customer satisfaction.
- Mattress Exchange Feature : As part of their ‘Go Green Initiative,’ Homes r Us introduced the mattress exchange feature, enabling customers to exchange used mattresses, promoting sustainability and winning the hearts of eco-conscious shoppers.
- Evinent Search Integration : The integration of Evinent Search improved the search functionality, providing faster and more accurate search results. It also offered product suggestions, enhancing the overall shopping experience.
- Click & Collect Store Date and Slot : Homes r Us introduced the ‘Click & Collect’ feature, allowing customers to purchase products at their convenience from nearby stores.
- Optimized Android and iOS Apps: The development of dedicated mobile apps increased sales conversions and improved user experiences, making shopping more accessible for customers on the go.
- Combine Products Based on Customer Requirements : The ability to combine products based on customer preferences empowered shoppers, leading to increased conversions and sales.
Overcoming Obstacles with Homes r Us
The path to Homes r Us’s digital transformation was accompanied by its fair share of obstacles. The major challenges were:
- Evinent Search integration:
Since, Homes r Us used the existing default Magento open search, replacing it with advanced Evinent Search was a complex task. The default search system was deeply embedded in their platform, and a significant level of customization and technical finesse was required to seamlessly incorporate the new search technology.
- Extensive Product Catalog:
Initially, the process of updating product feeds consumed a significant chunk of time, nearly an hour. This mainly affected real-time product information with variations in stock levels and inventory updates. However, through diligent optimization and catalog management, they reduced this time to approximately 5 minutes.
Amidst these challenges, Homes r Us’s innovative approach to our solutions has been worth appreciating. Their team has been truly cooperative throughout the implementation process. They stand as the most deserving of this award for they have gone that extra mile to deliver delightful experiences for customers.
Explore our case study to gain a comprehensive understanding of how we made everything possible for Homes r Us.
We are bursting with pride for Homes r Us’ achievement and are honored to be a part of such an aspiring team. This achievement truly serves as a testament to what’s achievable when vision meets dedication, serving as an inspiration for the entire eCommerce industry. Take a moment to read about our client’s perspective on their journey with us.
Share this with your network and join in the celebration of this incredible milestone. Let this success story drive other retailers to assess their competitive positions.
Moreover, we’re eager to hear your thoughts on the adoption of emerging technologies in the ever-evolving eCommerce industry. Your thoughts matter, so don’t hesitate to drop a comment and share your valuable perspectives.
