Welcome to our monthly roundup of e-commerce news.
The month of April has witnessed many new updates in the realm of e-commerce. In this round-up, we will cover all the latest trends and advancements of the month to keep you updated and stay ahead of the curve.
Without further ado, let’s get into the details and take a closer look at what’s been happening. Plus, we’ll highlight some upcoming events to keep an eye on in the coming month.
Main Highlights
1. 7 cutting-edge innovations from Adobe Commerce
2. Unlock the power of community collaboration with Magento Open Source’s Community Prioritization Process.
3. Security Center on Site-Wide Analysis Tool
4. Salesforce unveils Einstein GPT for commerce
5. Resale Market Set to Boom, Expected to Reach $70 Billion by 2027
6. Safeguard your business’s future with Adobe Commerce 2.4.4
1. 7 cutting-edge innovations from Adobe Commerce
Adobe Commerce, a leading e-commerce platform offers a range of innovative features to improve your website’s conversion rates and sales. Here is a list of 7 innovative capabilities that set Adobe Commerce apart, emphasizing experience-led growth to boost performance and sales:
- Lightening fast Live Search
- Enhanced Live search capabilities with AI-optimization
- New Catalog Service Capabilities
- Maximizing Marketing Effectiveness with Advanced Segmentation and Targeting
- Integrated Payment Services for UK and France
- High-Intent Commerce Data Sharing
- Enhanced Scale and Performance Capabilities
For more information, click here.
2. Unlock the power of community collaboration with Magento Open Source’s Community Prioritization Process
The Adobe team has come up with a new initiative for Community Prioritization Process for Magento Open Source. This allows you or anyone from the Magento community to share ideas to improve the platform’s capabilities.
You can even take advantage of this process to suggest and vote on new features and improvements that you want to see in the platform. Adobe recognizes the most popular and valued contributors from the community by selecting the pull requests with the highest number of votes. It also has a special community dashboard where all these pull requests are published under the category “Project: Community Picked”.
3. Security Center on Site-Wide Analysis Tool
The State-wide Analysis Tool (SWAT) has been upgraded with a new Security Center dashboard. It offers unique protection against major security vulnerabilities by streamlining all information to a single dashboard.
With the latest update, you can attain a comprehensive view of your website’s security status with
- Automated Security Process
- Tech Stack Version Compliance with EOL
- Security Scan Tool Suggestions
- Security Recommendations based on best practices
- Adobe Security Bulletin
- Vulnerability and Compliance Management
4. Salesforce unveils Einstein GPT for commerce
Einstein GPT (Generative Pretrained Transformer) for Commerce is an AI-powered solution, developed by Salesforce to make your shopping experience super personalized. It uses natural language processing (NLP) and generative AI to analyze customer queries and provide relevant product recommendations, search results, and personalized shopping experiences.
Salesforce, being one of the most popular global customer relationship management companies emphasizes the capabilities of Einstein GPT. The powerful language model can generate human-like text by integrating the power of OpenAI’s chatbot and Einstein AI automated insight generator technology.
This AI tool offers features like automated product tagging, optimized pricing strategies, inventory management, customized product listings, enhanced search capabilities, and data-driven campaigns. With these features, businesses can improve product discoverability and make it easier for customers to find the products they are looking for.
Overall, Einstein GPT for Commerce is an exciting new addition to Salesforce’s suite of AI-powered solutions. It has the potential to transform the way businesses interact with customers and drive sales in the e-commerce industry.
5. Resale Market Set to Boom, Expected to Reach $70 Billion by 2027
The future of shopping is changing rapidly, with the resale market emerging as a key player. According to industry experts, the resale market is expected to reach a staggering $70 billion by 2027 as people are increasingly becoming mindful of what they purchase and consume. Many individuals now prioritize products that are recyclable, sustainable, and eco-friendly.
This represents a significant shift in consumer behavior, as more people seek out secondhand and vintage items instead of purchasing new products.
The reasons for this shift are multifaceted, including environmental concerns, a desire for unique and one-of-a-kind items, and a preference for affordability. Additionally, the rise of online marketplaces has made it easier than ever to buy and sell used goods, fuelling the growth of the resale market.
As the resale market continues to grow, retailers and brands will need to adapt to this changing landscape. Some companies have already begun to explore resale and secondhand markets as a way to reach new customers and reduce waste. Overall, the future of shopping looks to be more sustainable, diverse, and conscious of environmental impacts.
6. Safeguard your business’s future with Adobe Commerce 2.4.4
Adobe Commerce 2.4.4, the latest version is set to transform the e-commerce capabilities with advanced security and performance features. It also provides tools for personalization, automation, and optimization, allowing businesses to cater to their customers’ needs better.
Some of the prominent features of Adobe Commerce 2.4.4 are:
- A high-performing future-proof solution capable of handling multiple complex catalogs, 5x transaction capacity, and accelerated APIs.
- Headless Commerce with self-service, AI-powered product recommendations and search, inventory management, payment processing, GraphQL coverage, and PWA Studio personalization.
- Innovative and faster SAAS services
- Real-time comprehensive platform monitoring with SWAT, Managed alerts, and Upgrade Compatibility tools.
- Featuring Adobe Experience Cloud logo on both the login screen and admin page for branding.
- Better compatibility with Adobe Experience Cloud Applications.
- Enhanced accessibility features with updated icons, buttons, alt-text images, and tooltips for a user-friendly backend (even for visually impaired developers and customers)
Upcoming events
Here are a few exciting events coming on your way presenting numerous opportunities for your business.
1. Seamless Middle East
Seamless Middle East (Seamless Dubai) is an annual conference and exhibition that brings together industry leaders, innovators, and disruptors in the payments, fintech, digital marketing, logistics, and e-commerce sectors from the MENASA region.
The Dubai World Trade Centre is hosting a two-day event on the 23rd and 24th of May 2023.
It covers a wide range of topics, including digital payments, mobile wallets, cross-border e-commerce, blockchain, cybersecurity, and more. Attendees can participate in keynote presentations, panel discussions, workshops, and interactive sessions led by experts and thought leaders from across the industry. The event also features a free-to-attend exhibition area where leading vendors showcase their latest products and services.
Gear up with your team and join us to attend the Seamless Dubai event.
Come let’s explore the latest trends and diverse opportunities within the e-commerce landscape.
2. Meet Magento UK
Meet Magento UK, one of the most awaited yearly meet-ups for Magento enthusiasts is being scheduled for July at the iconic Mermaid London venue. The event is going to be one of the largest community-hosted events and is already creating a buzz over the internet with the hashtag #MM23UK.
Get ready to connect with the thriving e-commerce community of Magento experts and developers to gain valuable insights to take your business to the next level.
Book your early bird tickets now and secure your spots.
3. Meet Magento Romania
Meet Magento Romania is a must-attend event for anyone interested in the world of Magento.
It is going to be organized at the Grand Hotel Italia, in the historic city of Cluj-Napoca, Romania. With engaging talks, hands-on workshops, and networking opportunities with industry leaders, Meet Magento Romania is the perfect platform to learn, share, and connect. Whether you’re a developer, a marketer, or a business owner, you’re sure to gain valuable insights and make new connections that can help take your e-commerce strategy to new heights.
Unfortunately, due to the pandemic, MM23RO has been postponed for the past three years, making the upcoming in-person event all the more anticipated.
So mark your calendars and book your slots for MM23RO – your ticket to success in the world of Magento!
4. IRX 2023
An exciting opportunity for all the retail industries is on the way!
IRX 2023 (Internet Retailing Expo), an in-person event is scheduled for 24-25th May, at NEC Birmingham, United Kingdom. The event brings together all the like-minded people in the retail sector to engage and share their knowledge and make fellow retailers aware of the latest solutions in the e-commerce space. Meet creative minds and retail leaders to gain valuable insights on scaling your business.
Use this opportunity to build new connections and launch your products or services in front of potential customers already associated with your industry.
