Works | Boardriders
Expanding Global Reach and Enhancing Customer Experience through Innovative eCommerce
Company Brief
Boardriders is a rapidly expanding international brand associated with Alboom Marine, specializing in water sports equipment and products. Their vision is to establish themselves as a leading global destination for water sports enthusiasts, offering a comprehensive range of products and a seamless shopping experience
To achieve this vision, they approached Codilar, recognizing their expertise in building dynamic eCommerce websites that adapt to the evolving needs of a growing business. Codilar was chosen to create a responsive, feature-rich website that aligns with global standards, integrates multiple payment gateways, and utilizes data-driven recommendations to enhance the customer journey, solidifying Boardriders’ position as a global leader in the water sports industry.
Objectives &
Challenges
Boardriders embarked on a mission to transform into a global leader in the water sports industry. To achieve this vision, they set forth several high-level objectives and faced corresponding challenges.
Their primary goals were as follows which ultimately focused on shaping the trajectory of their brand in the competitive world of water sports.
Their primary goals were as follows which ultimately focused on shaping the trajectory of their brand in the competitive world of water sports.
- Global Expansion: Boardriders aspired to establish itself as a leading global destination for water sports enthusiasts. They wanted a website that allowed them to reach a broader international audience, effectively expanding their brand presence beyond their initial markets.
- Evolving Business Needs: With a rapidly growing business, Boardriders needed a dynamic website that could adapt to their changing requirements. The site's flexibility and ability to handle seasonal campaigns addressed this challenge.
- Mobile Shopping Experience: Boardriders recognized the importance of providing a seamless mobile shopping experience to their customers. The responsive design of the website ensures that users can easily shop on mobile devices, enhancing accessibility and convenience.
- Customer Experience: By integrating various payment gateways, including Tabby, Checkout.com, and Apple Pay, along with offering Cash on Delivery (COD) for orders up to AED 250, Boardriders aimed to provide a convenient and secure payment process. Additionally, the integration with Aramex for return tracking contributes to a positive customer experience, reducing anxiety and boosting confidence in their purchase decisions.
Solution Approach
Codilar approached Boardriders’ challenges with a comprehensive and innovative solution strategy. They leveraged their expertise in dynamic eCommerce website development to create a responsive and feature-rich platform that could accommodate the evolving needs of Boardriders’ growing business.
By aligning the website with global standards, integrating multiple payment gateways, and implementing recommendations, Codilar ensured that Boardriders could provide a seamless shopping experience, reinforcing their position as a global leader in the water sports industry.
By aligning the website with global standards, integrating multiple payment gateways, and implementing recommendations, Codilar ensured that Boardriders could provide a seamless shopping experience, reinforcing their position as a global leader in the water sports industry.
Mobile-driven Marketplace
Codilar approached Boardriders’ challenges with a comprehensive and innovative solution strategy. They leveraged their expertise in dynamic eCommerce website development to create a responsive and feature-rich platform that could accommodate the evolving needs of Boardriders’ growing business.
By aligning the website with global standards, integrating multiple payment gateways, and implementing recommendations, Codilar ensured that Boardriders could provide a seamless shopping experience, reinforcing their position as a global leader in the water sports industry.
By aligning the website with global standards, integrating multiple payment gateways, and implementing recommendations, Codilar ensured that Boardriders could provide a seamless shopping experience, reinforcing their position as a global leader in the water sports industry.
Responsive Design
Codilar implemented a responsive design that ensures the website functions seamlessly across various devices, enhancing the mobile shopping experience. This approach promotes accessibility and convenience for customers.
Global Standards
Codilar aligned the website with global standards to meet the expectations of an international audience. This commitment to quality and consistency reinforces Boardriders’ position as a global destination for water sports enthusiasts.
Recommendations
Codilar implemented a recommendation system that analyzes settlement orders to automatically suggest best-selling products across different categories. This feature enhances the customer journey and encourages cross-category exploration, contributing to increased sales and customer satisfaction.
Payment Gateway Integration
Codilar integrated multiple payment gateways, including Tabby, Checkout.com, Apple Pay, and Cash on Delivery (COD) for orders up to 250 AED. This approach provides customers with a range of secure and convenient payment options.
Solution Highlights
Boardriders’ website expansion achieved global reach, solidifying its status as an international brand while Codilar’s dynamic and scalable platform ensures it can adapt to evolving business needs.
This adaptability is instrumental in maintaining competitiveness in the market. The enhanced customer experience, driven by various payment options and return tracking, fosters trust and loyalty, while the data-driven recommendation engine optimizes sales and customer engagement, resulting in a successful and customer-centric online presence.
This adaptability is instrumental in maintaining competitiveness in the market. The enhanced customer experience, driven by various payment options and return tracking, fosters trust and loyalty, while the data-driven recommendation engine optimizes sales and customer engagement, resulting in a successful and customer-centric online presence.
Global Reach
The website successfully expanded Boardriders’ global presence, allowing them to reach water sports enthusiasts around the world. This achievement positions Boardriders as a prominent international brand.
Adaptive and Scalable
Codilar’s solution offers a dynamic and scalable platform that can effortlessly adapt to the evolving needs of Boardriders’ growing business. This adaptability ensures that the website remains effective in meeting changing market demands.
Enhanced Customer Experience
The integration of various payment gateways, along with features like return tracking through Aramex, creates a seamless and secure shopping experience for customers. This focus on customer satisfaction fosters trust and loyalty.
Data-Driven Success
The incorporation of a data-driven recommendation engine improves sales by automatically suggesting best-selling products across categories. This feature not only boosts revenue but also enhances the overall shopping journey for customers, resulting in increased engagement and satisfaction.
Results
- Expanded Customer Base Globally
- Enhanced Business Agility for Market Competitiveness
- Improved Customer Experience and Loyalty with Diverse Payment Options and Return Tracking
- Increased Sales and Engagement through Product Recommendations
