Works | Candere
Empowering Candere: Replatforming to Adobe Commerce Cloud with innovative commerce capabilities
Company Brief
Candere’ by Kalyan Jewellers is India’s leading online retailer of gold and diamond jewelry. Transcending the barriers of online commerce, Candere has gained popularity as one of the finest jewelers, offering intricate designs and exclusive collections to make every person adorning it confident and beautiful.
Candere approached Codilar to update their existing online platform. They wanted to migrate to Magento 2 commerce, preserving all ongoing features, to make it future-ready and capable of handling the scalability and flexibility required for their business.
Objectives &
Challenges
Candere realized that their current platform was outdated and lacked the versatility to withstand the growing traffic and customer demands.
They knew that migrating to an advanced platform was inevitable in the current scenario to ensure flexibility in meeting both their present and future requirements.
They knew that migrating to an advanced platform was inevitable in the current scenario to ensure flexibility in meeting both their present and future requirements.
They approached Codilar with the following objectives:
- Latest eCommerce capabilities: Candere wanted to transform its online store and equip it with the latest eCommerce capabilities available in the industry, like ‘Purchase via video call’ and ‘Augmented Reality enabled shopping’.
- Platform Migration: They wanted to completely migrate their existing platform to Magento 2 to make it powerful enough to handle the scale of their growing business.
- Enhance Customer Experience: The reason why Candere is planning for migration is because they desire excellence in delivering superior online experiences to their customers.
Solution Approach
Collaborating closely with Candere, our team employed the following approaches to address:
Candere’s needs
Candere communicated their requirements to our team, and we took the utmost care to fully comprehend and prioritize them. Together, we achieved a comprehensive understanding of Candere’s existing online store, including its strengths, weaknesses, and specific goals. This collaborative approach was crucial as it allowed both parties to align their objectives and expectations.
Pinpointing Feature Gaps
We analyzed Candere’s online store to identify gaps in its features and functionality. This covered areas such as effectively showcasing newly launched jewelry, refining inventory management, optimizing the checkout process, and more. Our evaluation extended beyond the website to include the entire eCommerce ecosystem that Candere operated in, enabling us to assess competitors. This guided us in recognizing where Candere needed enhancement and where innovative features could set them apart.
Feature Mapping and Future Readiness
Having considered Candere’s requirements, competitor analysis, and industry standards, our team created a feature roadmap. This roadmap not only addressed identified gaps but also positioned Candere’s online store for future success. The recommended features weren’t solely focused on immediate enhancements but were aligned with the evolving customer expectations and advancements within the eCommerce domain.
Solution Highlights
Codilar played a pivotal role in facilitating Candere’s migration to Magento 2 Commerce, boosting their online store’s scalability and flexibility. Subsequently, the following new features were implemented to make their online store well-prepared for future commerce.
Video Call Purchase
With this new feature, customers can now engage in video calls with Candere representatives to discuss their jewelry needs. This not only enables customers to acquire the jewelry they desire but also enhances Candere’s ability to deliver exceptional customer service.
Augmented Reality Integration
By implementing this feature, customers will be able to visualize how jewelry looks on them before making a purchase. This will help them make more informed decisions about their purchases, and, in turn, boost Candere’s sales potential.
Buy Online and Pick In Store (BOPIS)
This feature allows customers to place online orders and opt for in-store pickup at any Candere retail store, offering them a more convenient shopping experience.
Multi-Country Store Views
With this feature, customers will be able to see the products that are available in different locations/countries. This will help customers to find the products they are looking for, while also providing Candere with an opportunity to expand into new markets.
Dynamic Price Calculation, Discount Management, Materials Management
This means that the prices of products will be automatically updated based on factors such as the current market price, material availability, and the type of discount that is being offered. This will help Candere to ensure that they are always offering the best possible prices to their customers.
Latest Search and Recommendation Technologies
Codilar deployed ‘Klevu’ and ‘Nosto’ to enhance search functionalities and offer personalized recommendations, providing users with an improved shopping experience. This will help Candere to improve customer satisfaction.
Multi-Inventory Management and Synchronisation with Order Management System
With this implementation, Candere will be able to track the inventory levels of products across multiple warehouses. Additionally, inventory updates will be synchronized across all channels, including the website, retail stores, and mobile app. As a result, Candere can efficiently fulfill orders and reduce operational costs.
Results
These results are a testament of successful implementation of new features and the migration to a new platform, helping Candere to grow its online business and provide a better experience for its customers.
- Mobile Revenue: Up by 85%
- Conversion Rate: Up by 45%
- Time On Site: Up by 91%