High growth businesses need a scalable enterprise solution when it comes to managing website traffic and offering a seamless user experience. Enter Shopify Plus- an enterprise-level solution specifically designed for high growth businesses and large-scale retailers who require advanced features, greater customization, and higher levels of support.
What is the difference between Shopify and Shopify Plus? Shopify caters to small and medium sized businesses. At the same time, Shopify Plus is built to meet the complex needs of rapidly scaling companies that handle large volumes of transactions, need multi-channel integrations, and require robust tools to manage their growing operations.
But, why is Shopify Plus a game changer for retailers?
9 Key Features Of Shopify Plus For B2B
Shopify Plus is designed for businesses that require a highly customized eCommerce platform. Here are some of the key Shopify Plus features that make the platform ideal for such businesses.
1. Advanced Customization And Flexibility
Shopify Plus offers a high degree of customization and flexibility allowing businesses to tailor their online store as per their requirement and business goals.
Shopify Plus developers can help businesses implement the following advanced features-
- Theme Editor And Liquid Templating- With the theme editor, the platform users can easily customize the layout and appearance of their online store using the drag and drop interface. Shopify’s open source liquid templating language gives developers the ability to fully customize the store’s front-end. This flexibility allows tweaking the design, adding dynamic content or creating custom themes that align with the brand identity.
- Custom Checkout- The checkout process in B2B transactions often requires flexibility. ShopifyPlus offers advanced features to customize the checkout experience for visitors. The platform supports addition of custom fields such as tax IDs, shipping address, etc. It further allows layout modification and hassle free custom payment options such as multi-currency payment options or buy now pay later options etc. This personalization enhances overall sales and performance.
- API Access- Seamlessly integrate Shopify Plus with ERP, CRM, and inventory management systems. Additionally, Shopify Plus supports custom app development, allowing businesses to create unique applications that suit their needs.
- Shopify Scripts- Shopify Plus provides access to Shopify scripts, a powerful feature that allows businesses to customize the checkout experience and create personalized offers based on customers’ cart contents, location, and other criteria.
- Shopify Functions- Shopify Functions is an important tool that offers developers the power to customize the backend logic of the platform without having to rely on external apps. With the tool, businesses can modify how Shopify processes orders, manages payment, inventory details, and customize checkout experience. Functions can be easily integrated into Shopify stores using Shopify API.
Shopify Plus Capital- Businesses can now access financing options through Shopify Plus Capital to invest in their growth and expansion.
2. Advanced Automation With Shopify Flow
Shopify Flow, exclusive to Shopify Plus, is a powerful automation tool that allows businesses to create custom workflows and automate tasks and processes without having to write code.
With Shopify Plus experts, businesses and retailers can easily automate tasks such as-
- Order processing- Automatically fulfill orders, send shipping confirmations, and update inventory levels.
- Customer segmentation and communication- Shopify Plus feature includes automated emails and SMS messages for welcome, cart abandonment, order confirmation, shipping updates, etc.
- Inventory management- The platform allows the set up of automated rules to reorder products when stock levels fall below a certain parameter.
Marketing campaigns- Businesses can easily automate discount codes, flash sales, and other marketing campaigns.
3. Enhanced Performance And Scalability
As a B2B business grows it requires a platform that can scale with it. Shopify Plus is a platform that is built to handle high volumes of traffic and large orders without compromising on the performance.
The following features ensure that the store remains fast and responsive, even during peak hours-
- Unlimited storage and bandwidth- The platform handles high traffic volumes and large product catalogs without performance issues.
- Optimized for speed- Shopify Plus is designed to load quickly providing a seamless customer experience.
- Scalability- It easily accommodates growth by adding more products, customers, and staff accounts.
4. B2b Specific Features
The following Shopify Plus features are designed specifically for B2B businesses-
- Company profiles- The platform offers users the option to create multiple company profiles, each with unique payment terms, user permissions, and assigned catalogs. This helps streamline the ordering process and ensures that each customer receives the correct information and pricing.
- Customer accounts- Shopify plus enables detailed customer accounts where B2B clients can manage orders, track shipments, and access custom pricing. This helps set different purchasing permissions and streamline the buying process.
- Dedicated wholesale channel: One of Shopify Plus features that is helpful for retailers is its dedicated wholesale channel. It allows businesses to create separate, password-protected storefronts tailored specifically for wholesale customers. This feature enables businesses to offer custom pricing, manage bulk orders, and exclusive products to different customer segments, all from a single Shopify account.
Custom pricing and discounts- With Shopify Plus businesses can create custom prices lists for different customer groups. The feature allows merchants to set tiered pricing, bulk discounts, and special promotions for specific clients or orders. This Shopify Plus feature caters to the diverse needs of your B2B customers, building stronger relationships and encouraging business.
5. Powerful Analytics And Reporting
Shopify Plus offers advanced analytics and reporting tools that empower businesses to make data-driven decisions. They include advanced reporting that offers in-depth reports on sales, customer behavior, trends, product performance, and more. Another of Shopify Plus benefits is that it provides for customizable dashboard creation. This enables real-time monitoring of key-metrics. The platform also offers seamless integration with tools like Google Analytics.
6. Enhanced Security And Compliance
Security is top priority for B2B transactions, especially when dealing with large orders and sensitive client information. Shopify Plus offers PCI DSS compliance which implies that the platform adheres to the strict security standards to protect customer data. Businesses can benefit from regular updates to ensure their store is always secure and compliant. The platform is further equipped with advanced fraud detection tools to protect businesses and customer information.
7. Shopify Plus Support And Resources
Shopify Plus provides businesses with exclusive support and resources to ensure optimal functioning of the platform. Shopify Plus support feature includes-
- Priority support- Shopify Plus offers round the priority support, ensuring that all problems are quickly resolved and minimal disruptions to business operations.
- Merchant Success Manager- Each Shopify Plus merchant is assigned a dedicated Merchant Success Manager (MSM) who offers personalized guidance.
Access to exclusive resources- One of Shopify Plus’ benefits is that the platform provides access to exclusive resources, including training, best practice guides, and a network of partners and experts.
8. Checkout Extensibility
It is an all new tool that offers a more secure, faster and efficient way to customize the checkout experience for businesses. It has replaced the traditional ‘checkout.liquid’. The feature, initially available for Shipping, Information, and Payment pages now extends to Thank You and Order Status Pages, enabling merchants to create a custom checkout experience. They are upgrade-safe and seamlessly integrate with Shop Pay. The tool features checkout-editor, checkout-apps, and API’s for custom branding and business logic.
9. AI-powered Semantic Search
This new feature in the Search and Discovery app is exclusive to Shopify Plus merchants. It improves the search results by understanding the intent of the users queries rather than the traditional keyword based search. It uses Natural Language Processing (NLP) to comprehend the input. It further supports advanced functionalities such as voice searches, chatbots and analyzing user intent to derive accurate results.
Next up, let’s talk about strategies.
Key Strategies To Maximize Sales Potential With Shopify Plus
To fully leverage Shopify Plus and boost sales, businesses can implement these key strategies-
1. Optimize Product Pages
Utilize clear-high resolution images that showcase the products from multiple angles. Include zoom functionality to give customers a detailed view. Provide comprehensive product description and highlight key features and benefits. Actively encourage customers to leave reviews and display them on the platform. This builds trust and influences purchase decisions. Ensure SEO optimization of the pages. Optimize titles, descriptions, and metatags with relevant keywords for search engine visibility.
2. Leverage Shopify Flow For Automation
With Shopify Flow, businesses can automate routine tasks such as
- Order processing including order fulfillment, shipping and inventory updates,
- Customer communications such as emails for order confirmations, shipping updates and abandoned cart reminders
- Marketing campaigns
By partnering with a Shopify Plus agency businesses can leverage Shopify Flow for automation. This saves time, reduces errors, and allows businesses to focus on strategic initiatives that impact sales.
3. Optimize Checkout For Conversion
Customize the checkout process to reduce cart abandonment. Reduce the number of check-out steps and Implement features like a one-click checkout to reduce cart abandonment. Further include multiple payment options such as digital wallets and the buy now pay later (BNPL) options, and custom fields for B2B clients to streamline the purchasing process and boost conversions.
4. Expand With Multi-Channel Selling
Shopify Plus offers omnichannel capabilities. This allows sales across multiple platforms, including online stores, social media, and marketplaces. This approach broadens reach, attracts customers, and increases conversions.
5. Enhance Mobile Shopping
With the right eCommerce development service, businesses can ensure that their online stores are mobile-optimized. Shopify Plus’s responsive design capabilities allows users to create a seamless mobile shopping experience, driving sales from customers on the go.
6. Implement A Strong Seo Strategy
Focus on both on-page and off-page SEO. Conduct thorough keyword research, optimize the website’s content and structure, and build quality backlinks to improve engine rankings and drive more traffic to the store.
7. Utilize Social Media Marketing
Maintain an active presence on social media platforms, where the target audience is most active. Post regularly with a mix of promotional content, customer reviews, customer reviews, and industry insights to keep the audience engaged. Run targeted social media ads campaigns focused on customers of certain demographics and interests. Leverage social media to showcase and interact with the audience.
8. Implement Data-Driven Marketing
With the help of a Shopify plus agency, businesses can leverage Shopify Plus’s powerful analytics and reporting tools to track customer behaviour and sales updates. With this data, retailers can run targeted marketing campaigns, personalized promotions, and inventory decisions, all aimed at maximizing sales.
9. Prioritize Customer Service
By partnering with experienced Shopify Plus developers businesses can provide responsive customer support across multiple channels such as email, phone and social media. Live chat is another method to offer real-time assistance, answer queries and resolve problems. It is also important to create a clear and hassle-free return policy. This builds trust and encourages repeat purchase.
Conclusion
In conclusion, Shopify Plus is transforming B2B commerce by offering advanced features and strategies that cater to the unique needs of customers. From powerful customization capabilities and automation tools to robust analytics and dedicated support, Shopify Plus empowers businesses to streamline operations and drive growth. If you are considering scaling your business or are seeking a more robust platform, it may be time to migrate to Shopify Plus. Partnering with Shopify Plus experts equates to a seamless transition, as they can help you fully leverage the platform’s powerful features, setting your business up for long term success.
